Jacqueline Lambiase, Ph.D., is professor emerita of strategic communication in TCU's Bob Schieffer College of Communication. In the past two decades, she has published more than 50 articles on public relations, public-sector communication, digital marketing, and gender/sexuality in advertising. For more than a decade, she has worked with public-sector organizations on communication planning, organizational listening, ethics, writing, executive presence, digital engagement, and other topics. She directs the Certified Public Communicator Program at TCU.