With nearly 30 years of market research expertise, Michael Vigeant is a trusted leader in delivering data-driven insights that empower organizations to make strategic, informed decisions. As the CEO of GreatBlue Research, he champions a client-first philosophy, ensuring that every research initiative yields actionable intelligence. Over the years, he has overseen thousands of studies spanning healthcare, utilities, government, and consumer packaged goods, establishing GreatBlue as a premier market research firm known for its depth, precision, and impact.

Under Michael’s leadership, GreatBlue Research has become one of the nation’s leading firms in utility and energy research, with extensive experience designing and executing custom studies in California and across the country. For the past four years, GreatBlue has served as the agency of record for the California Municipal Utilities Association (CMUA), providing in-depth research and analytics to support the state’s public power sector. Collaborating closely with California utilities, GreatBlue has conducted comprehensive quantitative market research, data analytics, and oversampling services to assess residential and commercial customers satisfaction, perceptions, and interest in various utility-related products and services. These insights have played a critical role in helping CMUA and its member utilities enhance customer relationships, refine operations, and make informed strategic decisions.
Beyond just delivering data, Michael ensures that clients not only receive valuable insights but also fully understand their implications—empowering them to make smarter business decisions, strengthen stakeholder engagement, and drive meaningful outcomes. His expertise and ability to translate complex data into actionable strategies make him a sought-after industry thought leader.

A dynamic and engaging speaker, Michael frequently presents at conferences nationwide, sharing his expertise on consumer insights and the power of data to drive business strategy. His commitment to giving back is evident in his service on the Board of Directors for Make-A-Wish Connecticut, the Connecticut Better Business Bureau, and enjoys coaching youth and high school hockey (boys and girls). He also remains actively involved with Sacred Heart University, his alma mater, where he contributes to the development and oversight of the university’s national poll.