Date & Time
Wednesday, April 2, 2025, 10:30 AM - 11:30 AM
Name
Beyond Gut Instinct: How Data Analytics Is Revolutionizing Public Sector Communications
Description

In an era where public agencies must maximize limited resources while meeting growing community expectations, data-driven communication strategies have become essential. This session explores how two distinct agencies successfully leveraged survey data to enhance their customer communication and resource allocation. Through a detailed case study, attendees will learn how surveys were strategically designed and implemented to guide communication efforts throughout projects. The presenters will demonstrate how survey responses influenced messaging strategies, timing of communications, and channel selection, resulting in improved community satisfaction and project outcomes. The session will provide practical tools and templates that attendees can implement in their own agencies, regardless of size or resources. Presenters will share both successes and lessons learned, offering a realistic roadmap for developing data-informed communication strategies.