In the world of local government, Public Information Officers often find themselves cast in a supporting role. But what if, like Elphaba, communicators could “defy gravity” and rise into the strategy room as partners? This session, presented by Tripepi Smith’s Principal Jennifer Nentwig, APR, California JPIA’s Communications Director Olga Berdial and City of Encinitas’ Deputy City Manager Mike James, explores how PIOs can shift from being seen as tactical messengers to trusted strategists. Through candid conversations and real-world examples, you’ll learn how executives bring their communications professionals into the room where direction is set and how to build the relationships that make it possible.