A marketing expert whose experience extends from media buying, branding, and social media to public outreach, trade shows, and special events, Berdial has worked in both the public and private sectors. As a special events coordinator for Chula Vista, she supported marketing campaigns including “THIS is Chula” and “We built THIS.” As a media marketing specialist for Provide Commerce, she created and executed marketing plans for both print and digital media channels. She previously worked for publisher Elsevier Public Safety, where she organized conferences, exhibited at trade shows, and developed content for marketing magazines and newsletters. Berdial holds a B.S. in journalism from California Polytechnic State University, San Luis Obispo and an M.B.A. from the University of San Diego. She also is an alumna of the Public Management Academy at The Centre for Organization Effectiveness, a San Diego-based joint powers authority that offers training and coaching services to public-sector employees.