How do you transform everyday operations and incident updates into an engaging, award-winning communications series? This session will walk attendees through the process of creating, branding, and maintaining a recurring video series that connects agencies to the communities they serve.Using Report on Conditions, CAL FIRE/Riverside County Fire Department's weekly series featured on YouTube and social media, as a case study, participants will learn how consistent storytelling, visual branding, and strategic scheduling can strengthen public trust, increase transparency, and elevate an organization's communication presence.Attendees will leave with practical tools and a step-by-step framework to:- Develop and brand recurring communications series from concept to launch.- Identify and organize relevant topics including incidents, events, and public safety campaigns.- Streamline content production and approvals across teams.- Maintain consistency and engagement across digital platforms.- Measure success through analytics, audience feedback, and recognition opportunities.