A real-world case study in creative leadership, collaboration, and trust-building – Join us for a candid conversation featuring leadership and communications perspectives, short video examples, and audience discussion on doing things differently, leading with creativity, trust, and organizational alignment. Abstract:When the message is tough, leadership, creativity, and the willingness to collaborate in new ways can make all the difference.Western Water’s four-year rate program demanded more than traditional outreach; it required a cultural shift in how leadership built internal buy-in, aligned departments, and empowered staff to lead with creativity and purpose. By letting go of old playbooks and embracing storytelling, empathy, and plain language, Western Water turned a high-stakes policy decision into a case study in transparent leadership and unified teamwork.In this session, Western Water’s leadership and communications team will share how they worked across departments to deliver one clear, consistent message: earning trust internally before earning it externally. They’ll explore how alignment between leadership, communications, and customer-facing teams fostered confidence and credibility, how internal collaboration became the foundation for external trust, and the lessons learned from doing things differently.Attendees will walk away with replicable strategies for leading authentically, empowering creative teams, and building alignment when the message is challenging but the goal is shared.