When the news cameras roll during a crisis, your city’s credibility depends not just on your agency’s communications professionals, but more importantly on your leaders. Yet many executives, directors and elected officials don’t get the kind of hands-on media training they truly need before the pressure is on. This session explores how to proactively prepare your leadership team for on-camera success, not by throwing them into a mock press conference, but by building trust, comfort and confidence through one-on-one, hands-on coaching sessions. This session will walk through a proven, repeatable framework designed for busy executives who might not have reviewed their materials in advance (we’ve all been there). Learn how to help them find their voice, develop their SOCOs (Single Overriding Communications Objectives) and understand why these skills matter before the next emergency hits. Leadership presence and preparedness on camera during a crisis brings clarity and calm when your entire organization needs it most. This session will give comms pros the insights and practical application they need to ensure agency leaders can effectively deliver in the spotlight.