Elizabeth Edwards started her career communicating for rocket scientists at Boeing — and never stopped asking what science could do for language. Twenty-five years later, that question became Affective Intelligence: a framework redefining how organizations understand trust, influence, and the biology of human connection.

As founder and president of Volume PR and Engagement Science Lab, Edwards translates behavioral neuroscience and cognitive science into strategies that produce measurable results — doubled conversion rates, 19% increases in market acceptance, and messaging that holds under crisis. Her clients include global corporations, government agencies, universities, and ambitious, ethics-based companies at every stage of growth. She has been advising AI companies since the 1990s, and now serves as a lead AI speaker for PRSA and is President of the PR Consultants Group — helping communication professionals understand how AI systems are reshaping public opinion, and how to work with that strategically and responsibly.

Named a PR Daily Visionary in Communication, PR Professional of the Year, and International WEF Woman of Excellence, Edwards has spent 25 years applying scientific rigor to the decisions, relationships, and reputations that organizations are built on — because how we communicate determines what we can build, what we can change, and what we leave behind.