As Assistant General Manager, Communications & Customer Experience for Western Municipal Water District (Western), Sarah Macdonald brings more than a decade of public service to a dynamic organization that directly impacts the quality of life of nearly 1 million people by providing water, recycled water, and wastewater services across 527 square miles in western Riverside County, California. In her role at Western, Macdonald is responsible for an array of programs focused on comprehensive communications, customer experience, customer service, education and efficiency, and external and government relations. She oversees the organization's entire relationship with its customers while driving efforts to assess and elevate experiences at each touchpoint. Through her team, she activates strategies to deliver differentiated experiences that deliver on Western’s brand promise. In addition to Macdonald’s service with Western, she serves on the Association of California Water Agencies’ and California Association of Sanitation Agencies’
communications committees. Macdonald was a two-term vice president for the California Association of Public Information Officials. Macdonald holds a bachelor’s degree in Political Science from the University of California, Santa Barbara, a master’s degree in Public Policy and Administration from Sacramento State University, and certificates in public information, crisis communications, and executive communications