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2020 was a year like no other for the communications profession. The challenges that came with it truly underscored the importance of our work and showed even the most skeptical leader that communications IS mission critical in building the trust we want with the public. So how do you get buy-in and convince leadership that communications can help advance operational objectives – especially when the stakes are high? This session explores this idea from the first-hand perspective of three organizational leaders who did just that with their communications teams, ultimately leading to big gains and trust with their constituents. In the session, you’ll learn: - What data helped leadership commit to the overall strategy for these projects - How spending time on internal discovery paid off with external communications - Why setting clear goals and a tight strategy can either make or break your success - How communications can help achieve operational objectives and manage expectations with elected officials - How to create capacity for communications, even on a budget or while facing staff cuts - How to build credibility and trust with constituents by building internal ambassadors at the senior level