In the fast-paced world of local government, crisis response is one of the many skills PIOs must master. A holistic approach to crisis communications is necessary to control the message and maintain trust in your community. To excel in effective crisis management, PIOs must utilize tools that track media coverage, prepare themselves with media training exercises and develop a comprehensive communications strategy. In this session, Tripepi Smith President Ryder Todd Smith, City of Rolling Hills Estates Assistant City Manager Alexa Davis and City of Rancho Palos Verdes Senior Administrative Analyst Megan Barnes will take a closer look at the strategy used during recent crises and share their tips and tricks for taking on unexpected challenges. Attendees will get to hear the biggest takeaways from their experiences, helping build their expertise and confidence in preparing for a crisis.