Improving public sector communications is like crafting the perfect playbook to win over policymakers and leadership in football. Just as a successful football team needs a well-thought-out strategy, effective communication in the public sector requires a carefully planned approach. You must call the right plays, make precise passes, and execute flawless teamwork to move the ball down the field.

During this session, you will learn first-hand from award-winning seasoned public agency leaders, including City Manager Nathan Hamburger and Assistant City Manager Ramiro Adeva, and Christina Byrne, Public Outreach Department Manager and learn why securing the support of policymakers and C-suite executives is a game-changer for communications professionals. 

Key topics covered in this session include:

1. Communicating Needs with Leadership: Effective communication is the linchpin of building support from policymakers and the agency leadership. Learn strategies and practical tips on effectively conveying your needs and priorities to leadership, aligning them with the broader goals of your Agency.

2. Insights from the Top: Gain valuable insights from accomplished C-Suite professionals on what they look for in a successful communications program. Understand what is helpful for them, enabling you to tailor your strategies to meet their expectations.

3. Getting More Buy-In: Many communications professionals face challenges in obtaining buy-in from the C-Suite. Explore potential approaches that might be missing from your toolkit and discover effective ways to concisely present your ideas and plans to leadership.

4. Strengthening Your Toolbox: Learn practical tools and techniques to enhance your communications program. Discover resources and strategies to bolster your efforts and increase your impact.

5. Bridging the Understanding Gap: Understand the common misconceptions and knowledge gaps that exist around public agency communications programs. Learn how to advocate effectively to make your communications program a success within your agency, closing the knowledge divide.

As the final whistle blows on this session, participants will have mastered the playbook that positions communications as a game-changer in municipal governance. Armed with a lineup of tactical insights, winning tips, and strategic maneuvers, you'll be set to quarterback your way into the C-Suite, earning their backing and taking your agency's communications drive to the next level. Don't let this chance pass to execute a game-winning drive in your communications efforts and score big for your agency's success.