Great videos don’t just happen—they’re built on a solid foundation of planning and smart shooting. In this session, learn how thoughtful pre-production sets you up for success and makes every stage that follows smoother and more creative. We’ll cover how to plan your shots, scout locations, anticipate challenges, and prepare your team so production day feels easy and efficient. From there, you’ll pick up simple, proven techniques to instantly increase your production value—better lighting, cleaner audio, stronger composition, and adding movement—so your footage looks professional right out of the camera. By setting the tone early and mastering the little things, you’ll save hours in post and deliver a final product that looks polished, intentional, and ready to impress.