Date & Time
Wednesday, May 13, 2026, 3:15 PM - 4:15 PM
Name
Más Que Palabras: Communicating with Spanish-Speaking Communities Beyond Translation
Description

Effectively communicating technical information to Spanish-speaking audiences requires more than simple translation – it requires culture intelligence, emotional awareness, and intentional engagement. This workshop will explore how to move beyond word-for-word interpretation to convey meaning, intent, and emotion in ways that resonate across languages and helps develop public understanding and support for public agency initiatives. Through examples from community engagement and public infrastructure communication, this session will discuss how cultural awareness enhances understanding, visuals support clarity, and active listening strengthens communication. Focusing on understanding target audiences, developing culturally responsive messages, and translating technical concepts into language that resonates. This work is deeply personal. As a bilingual professional who grew up immersed in Spanish-speaking culture, I approach translation as more than a task – it’s a responsibility. When I encounter technical terms without a clear Spanish equivalent, I focus on translating the full message, not just the words. Often consulting with family, colleagues, and native speakers to ensure the language reflects how people truly communicate. This process has taught me that even among Spanish speakers, meaning can vary across regions and experiences. True communication goes beyond language – it’s about connection, respect, and ensuring the message keeps its value no matter who receives it.

Location Name
Palm 1 - 3