2024 CAPIO Conference Agenda

3:00 PM - 5:00 PM
Golf with CAPIO (check in at 3 p.m.)
The Golf Center at Palm Desert
 
7:00 AM - 5:00 PM
Registration & Information Desk Open
Crystal Foyer
 
7:30 AM - 9:00 AM
CAPIO Coffee Cafe with Sponsors
Crystal Foyer & Valencia Foyer
 
7:30 AM - 4:30 PM
Recharge Lounge hosted by GRANICUS
Stir
 
8:00 AM - 8:45 AM
So You Came to the CAPIO Conference...Now What!?
Valencia I/III
 
Leverage CAPIO's Education and Development Opportunities to Elevate Your Career - Learn about the Certificate in Communications, APR, Upcoming Trainings and Events
Valencia V/VI
 
8:00 AM - 5:00 PM
SAE Media Training
San Remo
 
9:00 AM - 10:00 AM
Conference Welcome and Opening Keynote - Think Faster. Talk Smarter.   
Crystal Ballroom
 
10:00 AM - 10:30 AM
Morning break, sponsor exhibits, & networking
Crystal Foyer & Valencia Foyer
 
10:30 AM - 11:30 AM
Strategic Evolution: Unlock Success with a Client-Centric Model for Your Communications Team
Rhodes A&B
 
Navigating Polarizing Issues: City of Benicia's Journey Towards Effective Community Engagement
Valencia II/IV
CE Credit: Community Engagement
“Tune in Next Week!” Strategies for Creating a Multi-Episode Social Media Series
Valencia V/VI
CE Credit: Digital Media
Atmospheric Rivers, Illegal labs, & Politics: A Perfect Storm of Crisis Communications
Valencia I/III
CE Credit: Emergency Communications
11:45 AM - 1:45 PM
CAPIO EPIC Awards Luncheon
Crystal Ballroom
 
2:00 PM - 3:00 PM
Let's Talk Trash: Why Every City Needs a Spokesworm
Rhodes A&B
 
Practical Tips for Achieving Buy-In At All Levels of Authority
Valencia I/III
 
Enhancing Visual Narratives: Leveraging AI in Lightroom and Photoshop for Impactful Photography
Valencia II/IV
CE Credit: Photography
Aces in their Places - A case study in building a successful communications plan.
Valencia V/VI
CE Credit: Strategic Communications
2:00 PM - 5:00 PM
Professional Portraits compliments of CAPIO
Stir
 
3:00 PM - 3:30 PM
Afternoon break, sponsor exhibits, & networking
Crystal Foyer & Valencia Foyer
 
3:30 PM - 4:30 PM
Revitalizing Internal Engagement After the Pandemic
Rhodes A&B
 
What the X? Adjusting Your Social Media Strategy in an Ever-changing Landscape
Valencia V/VI
CE Credit: Digital Media
Podcasting & Broadcasting, Inside & Out
Valencia II/IV
CE Credit: Digital Media
Mastering the Unexpected: Your Secret Weapons for Crisis Response
Valencia I/III
CE Credit: Emergency Communications
4:30 PM - 5:30 PM
Northern CA Regional Meeting
Valencia II/IV
 
Central CA Regional Meeting
Rhodes A&B
 
Southern CA Regional Meeting
Valencia V/VI
 
5:30 PM - 6:30 PM
Exhibitor Mixer & Reception
Crystal Foyer & Valencia Foyer
 
6:45 PM - 8:30 PM
Restaurant Roundup
 
 
7:00 AM - 5:00 PM
Registration & Information Desk Open
Crystal Foyer
 
7:30 AM - 9:00 AM
CAPIO Coffee Cafe with Sponsors
Crystal Foyer & Valencia Foyer
 
7:30 AM - 4:30 PM
Recharge Working Lounge hosted by GRANICUS
Stir
 
8:00 AM - 5:00 PM
SAE Media Training
San Remo
 
8:15 AM - 9:15 AM
Incorporating AI into the Graphic Design Process
Valencia II/IV
CE Credit: Digital Media
Learning Lab Part I: Emergency Video Lab: Using Video From the JIC/EOC During a Disaster
Valencia I/III
CE Credit: Emergency Communications
Learning Lab Part I: The Perfect Press Conference
Valencia V/VI
CE Credit: Media Relations
9:00 AM - 12:00 PM
Professional Portraits compliments of CAPIO
Stir
 
9:30 AM - 10:30 AM
Learning Lab Part II: Emergency Video Lab: Using Video From the JIC/EOC During a Disaster
Valencia I/III
CE Credit: Emergency Communications
Sparking Solutions: Strategies for Effective Wildfire Prevention Messaging
Valencia II/IV
CE Credit: Emergency Communications
Learning Lab Part II: The Perfect Press Conference
Valencia V/VI
CE Credit: Media Relations
10:30 AM - 10:45 AM
Morning break, sponsor exhibits, & networking
Crystal Foyer & Valencia Foyer
 
10:35 AM - 10:45 AM
Group Photo by the Stairs (wear your t-shirt!)
Lobby Bar Area Near the Stairs
 
10:45 AM - 11:45 AM
Protecting Citizens Against Climate Disasters
Rhodes A&B
 
Internal Communications: Break out of old cycles and shake things up to increase internal engagement and awareness.
Valencia V/VI
 
From the Gilroy Garlic Festival to the Maine Manhunt: How to Manage Prolonged Crisis Communications with a Small Team
Valencia I/III
CE Credit: Emergency Communications
Mastering Media Magic: Elevating Your Earned News Coverage
Valencia II/IV
CE Credit: Media Relations
12:00 PM - 2:00 PM
Luncheon, CAPIO President's Address and Keynote by Anne Bonney "GET OVER IT! Ignite Your Shift"
Crystal Ballroom
 
2:15 PM - 3:15 PM
Empowering Your Team: Cultivating a Courageous Culture Through Internal Communication
Valencia V/VI
 
Mastering Your Brands Impact: Tips and Tools for Elevating Your Agency’s Storytelling
Valencia II/IV
 
Cultivating Your Leadership as a PR Pro
Valencia I/III
 
Growing Ambassadors Through a Citizens Academy
Rhodes A&B
CE Credit: Community Engagement
3:15 PM - 3:45 PM
Afternoon break, sponsor exhibits, & networking
Crystal Foyer & Valencia Foyer
 
3:45 PM - 4:45 PM
Use statistical analysis – aka customer surveys – to build, direct, manage, and measure your communication efforts
Valencia I/III
 
Are you ready for it? Swifty strategies for spellbinding storytelling.
Valencia V/VI
 
End Zone Excellence: How to Score Big Communication Wins with Policymakers and Leadership
Valencia II/IV
 
Public Relations and the Ethical Triangle
Rhodes A&B
CE Credit: Ethics & Communications Leadership
5:30 PM - 6:30 PM
Awards Reception
Esmeralda Foyer + Patio
 
6:30 PM - 9:00 PM
EPIC Awards Dinner
Esmeralda Ballroom
 

All sessions count toward APR continuing education hours.  Session categories are listed for those pursuing the J. Lindsey Wolf Certificate in Communications. Questions?  Contact members@capio.org  

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